What do wine lovers really want?

When preparing yesterday’s rant about the current existential dread in the wine industry over the indifference of younger consumers to our favorite tipple, I came across this piece I wrote just more than 10 years ago. It still rings true to me, so I’ll post it again here.

What is wine? Is it merely fermented grape juice? At its most basic, yes. But wine can be so much more. A connection to a cherished memory, a liquid impression of a place and time. And these don’t have to break the bank. Even those of us who can’t afford those expensive bottles — those of us who “explore on the edge of the map” — can experience the thrill of that connection to another place, another time.

The following was originally published on WashingtonPost.com on December 31, 2012.

You don’t have to know Burgundy to know wine, but the more you know wine, the more you will want to know Burgundy.

That’s the blessing and the challenge of modern wine. We don’t have to start at the top, seeking out and tasting rare vintages of Echezeaux, Romanee-Conti or other fine Burgundies to understand pinot noir and chardonnay. Nor need we mortgage our future for a taste of first-growth Bordeaux to experience wonderful cabernet sauvignon and merlot. The globalization of wine, especially technological advances in the vineyard and the winery, has made it possible to produce good wine just about anywhere, and the global economy allows us to try wine from anywhere without leaving home.

Good pinot noir is produced in California and Oregon, of course, but also in New Zealand, Chile and Argentina. By concentrating on these regions, a budget-minded wine fan can gain an understanding of pinot noir before tackling Burgundy. Cabernet and merlot fans can explore Chile’s Colchagua and Aconcagua valleys before shelling out for Napa or Bordeaux.

But that globalization has also led to similarity. As Paul Lukacs argues compellingly in his new book, “Inventing Wine: A New History of One of the World’s Most Ancient Pleasures” (Norton, 2012), modern technology and a global marketplace have helped create an international style that, at a certain level at least, trumps place of origin. The international style “emphasizes ripe fruit flavors, lush textures, and forceful levels of alcohol — in a word, flamboyance,” Lukacs writes. So when we go into a store or restaurant and ask for a chardonnay, it doesn’t matter whether it comes from California, France, Australia or just down the street as long as it tastes like our idea of what a chardonnay should be.

So we are awash in well-made, technically sound wines from around the world that tend to taste alike. We could stop there and be happy with the reliability of today’s inexpensive wine. (There are many evenings and many meals when such wines are just fine.)

Yet many wine lovers want more. We explore the regional expressions that do persist, finding differences in pinot noir from New Zealand’s Central Otago and the Sta. Rita Hills of Santa Barbara County. We move on from our favorite gulpable malbec and discover the nuances that Argentina’s cutting-edge winemakers achieve with grapes grown in alluvial soils at ever-higher altitudes in the Andean foothills. There are winemakers around the world who rebel at the sameness of the international style and take pride in creating wine that expresses its place of origin. The problem, of course, is that those wines are harder to find and cost more. But they are worth seeking out.

Many wine drinkers try to escape the confines of the international style by experiencing unfamiliar regions and grape varieties. Mencia from Spain, gruner veltliner and blaufrankisch from Austria, wines fermented and aged in clay pots buried in the ground; all these are populating lists at wine bars and restaurants. Modern winemaking has helped improve these wines and made them available across the globe. It also has helped spur the dramatic rise in regional wine in the United States, including impressive growth in Virginia and Maryland over the past decade.

Riesling is in vogue among sommeliers, writers and adventurous consumers, despite a lingering misperception among some that it is always sweet. In fact, dry Riesling achieves impressive finesse in New York, concentration and power in Washington state’s Columbia Valley and a full-throated roar in Australia. In Austria, it achieves an intense mineral quality. Perhaps Riesling is the anti-chardonnay: It delights us precisely because it challenges our idea of what a Riesling should be.

In the weeks ahead, we will continue to explore wine from the edges of the map, taking advantage of the success of modern winemaking around the world while seeking vintners and winesnot restricted by an international style. And we may detour from time to time toward iconic Burgundies and Bordeaux. It’ll be a fun voyage.

About Dave McIntyre

Wine columnist for The Washington Post, co-founder of DrinkLocalWine.com, and blogger at Dave McIntyre's WineLine (dmwineline.com).
This entry was posted in Argentina, Australia, Austria, Bargain Wines, Books, Bordeaux, Burgundy, California, Champagne, Chile, China, DrinkLocalWine.com, Eastern US, Local Wine, Maryland, Riesling, Sustainable, Weblogs, Wine and tagged , , , , , , . Bookmark the permalink.

2 Responses to What do wine lovers really want?

  1. asg749d says:

    Very interesting article. If it had been written today I am sure it would have included a paragraph or two about the wines being made in the republic of Georgia, a country with about 525 indigenous grape varietals, and the oldest people making wine continuously, for over 8000 years! Jose L. Rodriguez asg749d@gmail.com

  2. Allen Clark says:

    Thanks for reposting that article, Dave. It’s an excellent assessment of the wine world of the time and could easily be mistaken for a current read except of course that nothing indicated as “new” is that anymore. I think we should be pretty pleased with the current state of affairs, notwithstanding that prices continue to reflect the immutable laws of supply and demand.

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